JACQUES FATH (1912-1954)
In January 1937, at 25, Jacques Fath created his first Couture House in Paris. In this small establishment, he cut and hemmed the garments with the assistance of two workers. The clothes were then presented on a charming model, Genevieve, who would later become his wife.In April 1944, Jacques Fath established his Couture House at 39 Avenue Pierre 1er de Serbie in Paris, where it remained for decades.
1945 marked the year of Fath’s first fashion show. His collections were elegant, feminine and modern. The evening dresses were exquisite dreams: the detail of the cuts, the charm of the wraps and the low necklines continue to inspire today's designers. Jacques Fath began a career that would have made him the challenger of Christian Dior. By 1954, his Company included 700 employees. Fath was dressing movie stars and aristocrats; he was earning worldwide recognition.
He was as well the first to export to the United States, where his name is still recognized today. He began to innovate in all fields; accessories, ready-to-wear, perfumes. In 1945, he launched his first perfume Chasuble and two years later the mythical Iris Gris followed by the ever classic Green Water both by famous perfumer Vincent Roubert. In 1950, he decided to found his fragrance company and enriched it with the launch of Canasta, and Fath de Fath in 1953.
Jacques Fath's influence can be seen throughout the industry; He created for Ava Gardner, Greta Garbo, Marlene Dietrich and Rita Hayworth to mention only a few..He was the first, and may be the only person to initiate magnificent balls in his Château of Corbeville where all International elite gathered.
Fath's success in Haute Couture is nothing short of spectacular. He had assistants such as Hubert de Givenchy and Guy Laroche In August 1949, he traveled to America to receive the Neiman Marcus Award for distinguished service in the field of Fashion. His untimely death, at the age of 42, brought a sudden stop to an empire to be. Along with Christian Dior, Jacques Fath's styles and creations were symbolic of the "New-look" era. Following the loss of this fashion icon, the company was taken over by his wife, and stopped Haute-Couture to become a Prêt-à-porter company. In 2009, a book about Fath was published by Assouline in New York.