Friday 11 of September at 4:30 P.M. in Stazione Leopolda of Firenze, during Fragranze, the international Meeting of the Artistic Perfumery brands organized by Pitti Immagine, at stand b/12 Nobile 1942 there have been the presentation of the new fragrance Malìa, inspired to a Modern Witch.
Nobile 1942 envisaged the fragrance of an innocent, modern witch, a woman who seduces with a bright smile, while with a swift glance has you imagining a complex personality, deep, expert and provocative. A woman who pretends to be a child, but who draws strength from the earth to stun her prey. The Italian perfumer Antonio Alessandria choose an unusual flower, with a dual nature: refreshing yet sweet, delicate but inebriating, he dressed it in spices and aromatic plants and given it body with a structure that tells of a feisty female. But he also wanted it to recall that sometimes another person may simply capture us with a look that leaves in our memory the fragrance of a stupefying substance…”
Nobile and PFG Style, the blog owned by the famous writer Patrizia Finucci Gallo, awarded the winner of the Competition named: Strega, libera e incantatrice organized by them in order to award a “ visual” about the concept of the new fragrance Malìa, The winner is an emergent graphic designer, illustrator and animator Laura Paniccià, with a master in Communication and Design for Editors at ISIA (Istituto Superiore per le Industrie Artistiche) in Urbino. She is part of the collective Goodidea, a project that combines and enhances different qualities of four talent artists..
Patrizia Finucci Gallo also presented her Pamphlet initialled “Want to become the perfect witch? Here ‘s your ten-point guide “: Literary suggestions, film quotations, fashion and beauty references, instruction for love potions, everything in this booklet of the Perfect Witch : modern, contemporary, charmer and seductive, sometimes misleading and contrary, but ever out of the box.
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